At the beginning of the Spring 2019 semester, the Student Association changed the policies regarding Geneseo’s Class of listservs, which students used to promote clubs or events. Student Association has since changed the “Whatsup” listserv, which all students receive, so organizations can use it to disseminate their information.
Since that change, Student Association President Corey Wilkinson sent out a mass email on March 28. “I am happy to announce the work completed to address student concerns with email publicity,” Wilkinson’s email said.
The email details the changes to the “Whatsup” listserv, as students can now control how they want to receive information via email. “Class of” listservs will continue to be moderated by the Class Council.
“There seem to be two sides to this story,” Wilkinson said in an interview. “Some students feel that they are getting too many emails and need the constant flow of emails to stop. Other students feel that without the access to listervs, they aren’t able to get the word out about their organizations and aren’t seeing the attendance they need at events.”
Now, students may regulate their emails from the “Whatsup” listserv by clicking on the email footer, which provides the option to receive individual emails, a single digest email or no emails at all, according to Wilkinson’s email.
“What we have done is close down the ‘Class of’ listservs and made them only what they are supposed to be, and revitalize the ‘Whatsup’ listserv,” Wilkinson said. “We transferred ‘Whatsup’ into a Google group, which is another form of listserv. This way, it is up to the student how they receive their information.”
Previously, clubs and organizations were able to use the “Class of” listservs dedicated to each class year to send information out to students as individual email messages; however, this practice is no longer allowed.
This way, students can decide how they would like to receive email publicity,” Wilkinson said. “Email publicity is important; you won’t always be in a place to see a poster or hear an announcement about an organization, but you may receive an email with information.”
Students may unsubscribe from the listervs if they wish to do so. They are repopulated at the start of every semester, according to the Student Association.
“I think with this change, student organizations will be effective in getting their information out there,” Wilkinson said. “I think that students will also be effective in only receiving the information they feel belongs in their inbox.”
Chief Communications and Marketing Officer Gail Glover advises student organizational leaders to think about how students obtain information.
“There are a variety of vehicles on campus that students can use to promote their events,” Glover said. “Social media, taking an advertisement out in The Lamron, websites, posters and word of mouth are all ways that I would encourage students to look beyond listervs as the sole marketing technique to promote their events.”
According to SA Director of Student Programming Julia Sisti, clubs and organizations may reserve up to three different spots in the Union for publicity each week as well as a painted window, the poster boards, chalkboards and the painted wall outside by the Sturges area. Clubs and organizations are also able to utilize the on-campus duplicating center to make posters and flyers for their events.
English major sophomore Cameron Luquer said that she would rather unsubscribe from all emails.
“Getting 15 emails per day from an organization that I’m not involved in can become frustrating when it happens every single day,” Luquer said. “I am glad that there was action taken to allow students to have more control over what overflows their inbox.”