iPhone X lacks innovative features, priced unreasonably

Apple released its latest product, the iPhone X, on Tuesday Sept. 12 in California. While the company expected a positive reaction to this updated product, many iPhone users have voiced nothing but disappointment.

Much of the discontent stems from the price of the iPhone X, which is $999. This makes it “the most expensive ever for a new iPhone model” and “$300 more than the iPhone 8 and $200 more than the iPhone 8 plus,” according to The New York Times

The iPhone X is clearly out of the price range for the average consumer. Apple is excluding a large group of loyal customers when marketing this product and, therefore, fostering a privileged and elitist attitude. 

In addition, the iPhone X’s new features are said to be by Apple CEO Tim Cook “the biggest leap forward since the original iPhone.” These features, however, include such things as a larger screen, longer battery life and facial recognition. 

These qualities are far from innovative, as they have been seen before in competitor models, such as the Samsung Galaxy S8.

The most controversial feature, though, is the lack of a home button on the iPhone X. This button has been a staple on all iPhones and is a feature loved by users. 

“Last year, there were a lot of negative reactions to the nixing of the headphone jack—this year, it's the home button that's getting users bothered,” Refinery29 said.

It appears that Apple can’t seem to get it right when it comes to updating models and when it comes to its complete disregard for keeping iPhones within a reasonable price range. The iPhone X’s release has left consumers unsatisfied; many have even taken their critique to social media, voicing intentions of buying their next phone from a different brand.

Apple consistently ignores the wants of its loyal customers when it comes to product design. The iPhone X’s release has continued to fuel customer discontent with the technology powerhouse.